Amanda Hesser and Merrill Stubbs Serve Pure Groogle Grub at Food52

According to an article by Kevin Fitchard at Gigaom, ("Forget recipes, Food52 wants to crowdsource cooking itself"), "When Amanda Hesser and Merrill Stubbs founded Food52 in 2009 they were looking for a way to create the world’s first crowdsourced cookbook."

Really?  They're a bit late, considering HarperCollins published a crowdsourced cookbook over a decade ago. 

The article goes on to say:

The founders have grown even more ambitious. Hesser and Stubbs want to crowdsource how we actually cook.

In a recent interview with GigaOM, Hesser laid out how Food52 plans to become a central clearinghouse for cooking questions and food knowledge throughout the Web — sort of a Quora or Yahoo Answers for food. The idea is that anytime a cook has a question about a specific recipe, technique or general cooking topic, he or she would be able to ask that question from any cooking website – or from a mobile app or social media site – and get an answer within minutes.

Again, we know of at least one example of this that was even more powerful, more active, and operated out of India, over a decade ago.

In fact, the entire article hypes up outdated features as if they were innovations.  This is Groogle at its most crippling.

Looking for Groogle? One word: Instagram

This article in the New York Times highlights the importance of who-you-know innovation as it pertains to Facebook's one billion dollar buy-out of Instagram.

Next up: The Facebook IPO and how Groogle is leading many Americans to value the wrong things (that is, things that reduce America's global competitiveness).