Friday 16 July 2010

Is Groogle Making DesignCrowd Think the "Winner Takes All" Problem of CrowdSourcing Hasn't Been Addressed Until Recently?

Alec Lynch, CEO of DesignCrowd, says DesignCrowd’s new model is part of a broader evolution in crowdsourcing that he describes as ‘Crowdsourcing 2.0′.  


“Crowdsourcing doesn’t have to be winner takes all.  We offer crowdsourcing where everyone can get paid.  This refinement of crowdsourcing is part of a broader progression in crowdsourcing where crowdsourcing companies are introducing tighter governance and control of the crowd to ensure consistent, quality results and a sustainable and fairer model.”


In truth, this fairer model has been operating on at least one collective intelligence site since 2001.  A distribution formula was developed as early as 1999 and patented in 2001.  Why didn't CrowdDesign address this issue before they launched?  Were they unaware that it would be an issue?


See the DesignCrowd article here.